Med 2,3 miljoner läsare är det Sveriges största tidning. Den når alla villahushåll i Sverige och finansieras helt av annonser. Vd Christian Rudén och chefredaktör Stina Abenius berättar mer om 51-åringen Vi i Villa.
Vi i Villa has been published since 1956, but has been owned by Bonnier only since 1998. Since the acquisition, sales have gone up from SEK 50 million in Sweden to SEK 300 million in the whole Nordic region. The magazine doesn't have subscribers in the usual sense of the word - Sweden's over 2 million homeowners get the magazine free at home in the mail ten times per year.
"One of the keys to our success is the possibility to advertise locally," says Christian Rudén, CEO.
