Stig-Helmer Offscreen

Lasse Åberg's latest film, The Stig-Helmer Story, featuring the beloved film character who first appeared in the Swedish cult classic Sällskapsresan in 1980, premiered on Christmas Day 2011 and has - as usual - been a big success with filmgoers.

In connection with the film, Svensk Filmindustri and star and director Lasse Åberg together with production company Viking Film and licensing company Bulls, have come out with licensed products based on the character and film series.

First out just before the premiere was a coffee table book, The Stig-Helmer Stories. The book is a collection of all the films in the series, with behind the scenes photos, commentary, film information, anecdotes and other information of interest to fans.

"The book has been a success with over 13,000 copies sold, and it's available in book stores, the big chains and online, including at Adlibris," says Stefan Klockby, information manager at SF. The book was published by Bulls and the book was written by Lasse Åberg along with TV4 personality and film critic Ronny Svensson.

The other product is a box wine called "Sällskapsvin" after the original movie. The wine has been available at the Swedish alcohol monopoly Systembologat stores since January 3. The wine was chosen by wine importer Ward Wines and comes from Rioja in Spain; the wine producer is Vinedos de Aldeanueva.