Investing in the Future

"For Bonnier, 2011 was a year of big investments in restructuring and adapting to a digital environment, as well as investments in positioning and content within the Broadcasting business area," says CEO Jonas Bonnier. "Together with a decline in the global advertising market during the fall, these were major contributing factors to lower profitability compared to 2010. The goal, naturally, is that the costs we're taking on now will create the best conditions for long-term growth and profitability."

Bonnier's sales in 2011 amounted to SEK 30 billion (SEK 29.8 billion), remaining unchanged compared with 2010. The EBITA margin decreased from 8.1 percent (SEK 2.43 billion) to 6.4 percent (SEK 1.89 billion) before restructuring costs and other items affecting comparability.

Read the full press release here.