Damernas Värld Ups Online Numbers

Damernas Värld's website Damernas.se is seeing big successes. The site just added the blog of popular Swedish singing star Charlotte Perrelli, giving it yet another kick. We talked with Damernas Värld web editor Emma Sundh, who since starting 18 months ago has overseen a more than ten-fold increase in site traffic, from 5,000 unique visitors weekly to 60,000.

What's behind the increase in site visitors?

I've worked hard to get Damernas.se into the print magazine by including links on the pages and getting the editorial team engaged with the site. I moved my own blog to the site, put up new articles, started sending out a newsletter, added social media and found out what readers want to have on the site - and then gave it to them. Furthermore, I remade Damernas.se into a fashion news site.

With the increase in traffic, we increased the engagement of the editorial staff, ideas and together we've come up with proposals for bloggers who would be a good match for the site. Now half of the Damerna's Värld staff twitter, blog, comment, write on Facebook and "like" what we do, which is what web editors dream about. 

What kind of posts on the site are most appreciated?

The bloggers get the most traffic, but even shopping tips and bigger fashion news and design work get a lot of attention.

You work 70 percent as a web editor and 30 percent as a reporter for Damernas Värld. What are the advantages of the mix?

I have insight into the workings, from idea to web, which means I have complete control over what coming up and I can synchronise material between the magazine and the web. It's not the same material in the magazine as on the web but rather what's at Damernas.se is unique. The limitations of a magazine, with its set number of pages, is opened up on Damernas.se.

It's important that the web isn't forgotten and that the print magazine thinks about the web - and that the web thinks about the print magazine throughout the process. That we are one and the same brand.